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Here are some of the testimonials from people who used the advice from the book:
Great Advice Everyone Can Use
"Very enjoyable and an easy read. I love that this provides clear direction that everyone can use to write a letter when you have a bad experience with a business. Wish I had this a few years ago when our hotel room was double-booked and another couple came into our room around midnight! I knew there should have been some type of compensation...
3) De Compras con Él y Ella: Técnicas de Mercadeo para Entender Cómo Venderles al Hombre y a la Mujer
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Venda más y mejor conociendo a su cliente. La ciencia es muy clara: los hombres y las mujeres usandiferentes partes de su cerebro y por lo tanto se comportan de manera distintaen muchísimas situaciones, incluyendo la manera en que vamos de compras, compramos y consumimos productos y servicios. Como profesional de ventas, publicidad o mercadeo, entender estas diferencias es la clave de nuestro éxito. Paraaumentar las ventas, usted debe comprender...
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Unlock the Secrets to Thriving in Tomorrow's Business World!Are you ready to embark on a journey into uncharted territory, where innovation and opportunity converge to shape the future of entrepreneurship? "Navigating New Horizons" is your essential guide to understanding and harnessing the power of emerging niches and trends, ensuring your business not only survives but thrives in the ever-evolving landscape of commerce.In this groundbreaking eBook,...
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Greetings and welcome! In this engrossing book, we embark on an investigation into the most well-known brands in the world, learning about their fascinating histories and evaluating their benefits, drawbacks, opportunities, and threats. Each chapter focuses intently on a specific brand and provides detailed details on both their accomplishments and failures. These companies, which include household name brands and technical trailblazers, have changed...
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Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is created. If you have a brainstorming meeting and dream up dozens of new ideas, then you have displayed creativity but there is no inventiveness until something gets implemented. So, creativity and inventiveness go together hand in hand.
With his usual...
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As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun...
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As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers aren't able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience,...
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Bienvenido/a a "Encontrar un Producto Ganador para Vender en Amazon FBA". Si estás interesado/a en iniciar un negocio de comercio electrónico o ya tienes un negocio en línea, este libro es para ti. Amazon FBA (Fulfillment by Amazon) es una plataforma popular para vender productos en línea, y encontrar un producto ganador puede marcar la diferencia entre el éxito y el fracaso de tu negocio.En este libro, te guiaré a través de los pasos esenciales...
10) Save Yourself Save Us All: How We Can All Live Happily Into the 22nd Century: The Unique Post Co
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Today's lifestyles do not provide us with the foundations for true, long-term happiness. The causes of our problems are clearly identified, with achievable solutions proposed for us all.
The Covid-19 Disaster globally halted 'Normal Life', the root causes of this Disaster are revealed. This book offers the reader the opportunity for reflection, self-reassessment, and fresh analysis for the future pursuit of true Self-realisation and true Long-term...
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Are you tired of dealing with frustrating situations in your business? Do you want to turn those frustrations into opportunities for growth and success? Then this book is for you. In "The F… Word Advantage", we explore the concept of frustration and how it can be transformed into a powerful tool for improving your business. As a lean manufacturing professional, the author has seen firsthand how frustration can be turned into a catalyst for continuous...
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Land your next customer with total confidence you'll keep them for the long-term.
Keep Your Customers shares a fresh perspective on the old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for loyalty with a company culture to support it.
Keep Your Customers provides from real-world consumer behavior stories, business best practices and CEO-led case studies featuring industries ranging from technology...
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Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly-yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they...
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Sanjeev Goyal is professor of economics at the University of Cambridge and a fellow of Christ's College. He is one of the pioneers in the economic study of networks, and his work has appeared in leading international journals such as Econometrica, Journal of Political Economy, the Review of Economic Studies, and the Journal of Economic Theory.
Networks pervade social and economic life, and they play a prominent role in explaining a huge variety...
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Dans ce livre, plongez au cœur d'une odyssée captivante à travers les propriétés exceptionnelles et les applications révolutionnaires des matériaux nobles. Des cristaux photoniques qui redéfinissent les télécommunications optiques aux métaux rares propulsant l'électronique de pointe, ce livre offre une exploration complète et détaillée de ces matériaux précieux qui façonnent notre avenir.Le lecteur est invité à un voyage éducatif...
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With one announcement, Apple restored all the hopes and dreams of the Metaverse. But what can we expect inside this virtual world? The metaverse still has 5-10 years to materialize, which gives us time to find the newest gold rush. There are four ways to look at the metaverse: as an entrepreneur, content creator, investor, and consumer. To make money, you should evaluate and interact as all four entities to ensure you can predict the latest and greatest...
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When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction...
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"Earth; the fool's gambling theatre" is a book about how to ascend to success easily and faster; the fool's way. For millions of years, human existence has survived on this earth through gambling maneuvers yet continues to silently condemn the very maneuvers that made us survive the hostility we have endured since human life existed. The book will make you view the world as a theatre of gambling. Whether you like it or not; it is. To survive in this...
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"George A. Akerlof, Co-Winner of the 2001 Nobel Prize in Economics" "Robert J. Shiller, Co-Winner of the 2013 Nobel Prize in Economics" "One of The Times Literary Supplement's Books of the Year 2016, chosen by Paul Collier" "Selected for Bloomberg View's "The Writing that Shaped Economic Thinking in 2016"" "Winner of the 2016 Gold Medal in Economics, Axiom Business Book Awards" "One of Foreign Affairs' Best Economic, Social, and Environmental (Economics)...
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For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.
Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness; May 21, 1997) by...
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