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If their interactions with you and your employees were the only things your customers knew about your business, what would they say about it? Would they use descriptions such as "uninformed," "rude," "hot-tempered," "uncaring"? For your customer, nothing else represents your business more than your employees; therefore, for you nothing should be more important than arming these essential employees with the knowledge and skills they need to find the...
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Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
3) Lucky stiff
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After a truck spills a million honeybees on the Las Vegas Strip, hotel customer relations head Lucky O'Toole discovers that a prominent district attorney has been murdered during the ensuing chaos and that private investigator Jeremy Whitlock is being unfairly scrutinized.
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The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your...
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In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, “We: The Ideal Customer Relationship” will change the way you interact with customers, and change the way your customers think about you.
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What drives customer success? Technology, processes, or the people involved?
Customer success as an orchestrated business function is more vital than ever, amidst heightened focus on reducing customer churn and on increasing recurring revenue.
"Helping Customers Win" covers three primary aspects of customer success-technology, processes, and people-with a sharp focus on "people" to elevate your company's reputation and client success. Mastering...
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Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states.
Second, it's the story of one employee's success-the author, Tom McMakin, who was looking for a job and found a lifestyle. McMakin's immersion into Great Harvest...
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Americans on both sides of the aisle love to reference the Constitution as the ultimate source of truth. But which truth? What did the framers really have in mind? In a book that author R. B. Bernstein calls "essential reading," acclaimed historian Ray Raphael places the Constitution in its historical context, dispensing little-known facts and debunking popular preconceived notions. For each myth, Raphael first notes the kernel of truth it represents,...
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UNCOVER THE SECRETS OF CREATING LOYAL SUPER FANS THAT WILL SKYROCKET YOUR BUSINESS. You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal SUPER FANS, who rave about you and your business? You will discover the secrets to creating Super Fans,...
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This book is a great and practical guide in developing a company's customer service program from scratch. In some cases, there may be a need to improve on an existing one that is deficient in many ways. It will help a company-large or small-to determine how their customer service program should be developed to keep customers happy and satisfied.
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In today's competitive business world, there's no place for lackluster performance, half-brilliant contributions, or low-burning customer service. When you find your SPARK you shine brilliantly against a backdrop of automation, algorithms, and autonomous cars. You realize you weren't just hired to do a job; your purpose is to surpass all expectations and create memorable moments that surprise and delight your customers. Your SPARK is what distinguishes...
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While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased across the internet and hounded for likes, shares, opt-ins, and purchases?
There's a way to break this cycle...
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Summary of The Innovator's Dilemma by Clayton M. Christensen | Includes Analysis Preview: The Innovator's Dilemma contemplates the difficulties of maintaining a firm's position when faced with innovative technologies. It was first published in 1997 and remains an influential text for its descriptions of the reasons that some of the most successful firms in a given business often rapidly lose market share to new challengers. Large companies that spend...
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FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones...
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Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence,...
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Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do.
There are several reasons for this, and these reasons form the foundation of Meaningful Measurement of the...
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Quality service impacts sales and returns positively. This book teaches how to be successful and profitable in your business by offering exceptional customer service and it also explains the main reason why many successful companies make excellent customer service an important element in their agenda. What you'll learn in this book will work great for business owners, entrepreneurs and training of customer service specialists. You will get to learn...
20) Le Mom Test: Comment Parler Avec les Clients et Apprendre si Votre Idée d'Entreprise est Bonne, Q
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Le Mom Test est un guide rapide et pratique qui vous fera économiser du temps, de l'argent et de la peine.
Ils disent que vous ne devriez pas demander à votre mère si votre entreprise est une bonne idée, parce qu'elle vous aime et vous mentira. Techniquement c'est vrai, mais ils passent à cté de l'essentiel. Vous ne devriez demander à personne si votre entreprise est une bonne idée. C'est une mauvaise question qui incite tout le monde à...
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