The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-- defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the...

John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audio book is at once inspiring, clear-headed, and filled with important implications for the future. The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies-total quality...

"Jason Barron spent 516 hours in class, completed mountains of homework and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class--visually capturing the essential points of his education--and providing an engaging and invaluable resource. Once finished with his MBA, Jason...

The founders of the Jack Welch Management Institute, a fully accredited online MBA program, present a guide to overcoming modern business challenges, with recommendations for creating effective strategies, leading others, and building a thriving career.

"Master the four disciplines of strategic fitness that drive elite executive performance"--Rear cover.

Get the Summary of Richard Rumelt's Good Strategy Bad Strategy in 20 minutes. Please note: This is a summary & not the original book. "Good Strategy Bad Strategy" by Richard Rumelt dissects the essence of true strategic thinking versus the pitfalls of bad strategy. The book illustrates effective strategy through historical and corporate examples, emphasizing the importance of a unified approach that aligns actions with clear objectives. Apple's resurgence...

Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. John and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the...

Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs. Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology causes disruption, but technology merely enables it....

Ya eres directivo, '¡enhorabuena!', ¿sabes qué es ser directivo? ¿qué tienes que hacer cada día? ¿cómo se mide tu rendimiento? ¿y quién de dirige a ti? ¿y cómo se dirige a uno mismo? Es evidente: necesitas un método. Este es un libro para mejorar la productividad y la efectividad del directivo y que consiga mejorar la 'fabricación de beneficios' de su empresa. Un método para construir un sistema. El presente libro presenta un método...