The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-- defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the...

"Jason Barron spent 516 hours in class, completed mountains of homework and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class--visually capturing the essential points of his education--and providing an engaging and invaluable resource. Once finished with his MBA, Jason...

Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Welch's optimistic, no excuses, get-it-done mind-set is riveting. Packed with personal anecdotes and written in Jack's...

The founders of the Jack Welch Management Institute, a fully accredited online MBA program, present a guide to overcoming modern business challenges, with recommendations for creating effective strategies, leading others, and building a thriving career.

The Book of Five Rings (五輪書, Go Rin no Sho) is a text on kenjutsu and the martial arts in general, written by the Japanese swordsman Miyamoto Musashi around 1645. Many translations have been made, and it enjoys an audience considerably broader than other martial artists and people across East Asia. For instance, some foreign business leaders find its discussion of conflict and taking the advantage to be relevant to their work in a business context....

Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. John and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the...

Ya eres directivo, '¡enhorabuena!', ¿sabes qué es ser directivo? ¿qué tienes que hacer cada día? ¿cómo se mide tu rendimiento? ¿y quién de dirige a ti? ¿y cómo se dirige a uno mismo? Es evidente: necesitas un método. Este es un libro para mejorar la productividad y la efectividad del directivo y que consiga mejorar la 'fabricación de beneficios' de su empresa. Un método para construir un sistema. El presente libro presenta un método...

GuíaBurros La salud Emocional en tu empresa es una guía con TODO lo que debes saber sobre salud emocional, desde la empresa como organismo vivo hasta el valor del grupo pasando por las virtudes olvidadas. Toda la información en una guía sencilla y muy fácil de leer. Emprendedores y "emperdedores". Lo que hemos olvidado. Modelos caducos. Qué debemos cambiar de ayer a hoy. La empresa como organismo vivo. Empresa sana requiere mentes sanas. Unas...

Nothing has rocked the foundations of the world, including the business world, more than the COVID- 19 pandemic. As businesses struggle and often flounder to cope, many business leaders are wondering how to deal with the unpredictable. How do you plan for something you can't predict? Strategist Lance Mortlock says you can, and you should. In this practical and accessible guide, Mortlock shows how scenario planning can identify risks and uncertainties,...

Is your company spending too much time on strategy development - with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire you to: •...